Big hit (Korean Edition) by Phil Barden

Big hitStrongly recommended by global marketers and advertising professionals The psychologist, Daniel Carnerman, Psychologically, and revealed the truth of consumer behavior that seemed unlikely to be solved forever. In 2002, he was awarded the Nobel Prize for Economics for the first time as a psychologist. This led to the birth of "behavioral economics," one of the most prominent academic disciplines of the 21st century. His theory was enough to overturn the course of economics, and a myriad of research reports have been published, but the real question is how to actually use that knowledge. Phil Barden, who has been at the forefront of the marketing industry for 25 years, And knowledge of decision-making is developing at a remarkable pace. In spite of the fact that it is not used properly in the marketing field, it still plays a role of bridging the gap between academic and marketing, which is based on half a century ago, I wrote "Big Hit". In this book, Barden covers behavioral economics that can be challenging, and covers key areas of related fields such as decision-making, cognitive psychology, and neuroscience in an easy-to-read language. And provide practical frameworks and guidelines for brand building and monetization.