| Title | : | Whats Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth |
| Author | : | |
| Rating | : | |
| ISBN | : | 0984983805 |
| ISBN-10 | : | 9780984983803 |
| Language | : | English |
| Format Type | : | Paperback |
| Number of Pages | : | 210 |
| Publication | : | First published January 4, 2012 |
"In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative. Every business should be asking themselves, "What's our Purple Goldfish?"
-Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
"Influence isn't a score, it is the ability to cause, effect or change behavior. Phelps shows marketers how to add that 'little something extra' that influences consumer behavior and drives word of mouth."
- Brian Solis, Author of The End of Business as Usual, Named a Top 2011 Business Book by Publisher's Weekly
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Whats Your Purple Goldfish?: How to Win Customers and Influence Word of Mouth Reviews
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If you are a business owner or in sales, marketing or customer service, you should read this book. A purple goldfish stands out in a bowl of regular goldfish, and this book will show you how your business will stand out from the sea of sameness. The secret is to do a little something extra to surprise and delight your customers. That little something extra that makes you memorable and instills loyalty and word of mouth marketing.
The best part is that author Stan Phelps has gathered over 1001 examples of companies that are doing this so you can see real world examples that are already working in many different industries. -
How do you promote your company or brand? Do you pour thousands into advertising with mediocre results? Stan Phelps introduces us to the concept of marketing lagniappe ... Going beyond a customers expectations, building goodwill and creating powerful word-of-mouth connections. A must-read for small-business owners and marketing professionals at all levels!
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I began reading this for one aspect of my life but in the end will use it in so many other areas. it was a great read and I recommend it no matter what your "business" May be.
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This is a great and quick read on a key marketing strategy with plenty of examples and applications.
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Give extra get more customers
Give extra get more customers
This book gives great advice on how to treat customers to make sure they are guaranteed to come back. This is now has a laginiape. This means you give the customer a little extra for their money. Filled with wonderful examples and great anagrams such as GLUE (read the book to find out the meaning.) -
I took a while to read this book, which is kind of sad because it’s not that long of a book. “What’s your purple goldfish?” Is about how to get people to not only buy your product, but to talk about your business.
The book makes use of stories of popular businesses who’ve made use of the principle of differentiation to secure their position not only in a market, but in public image.
It’s laid out well for skimming back through as a reference. The headings and summarization at the end of the book were useful to me when I went back through the book for my personal notes on it. (Yean. I’m the kind that takes notes on books I’ve read)
I would recommend this book to anyone starting a business and trying to decide what to do for their customers to set them apart from the competition. -
Purple Goldfish is Marketing Royalty
Stan Phelps writes how he speaks. His combination of knowledge, perspective and authenticity makes for a great read. By using real customers and situations in his text, he delivers a book that I can return to for details. I can also remember many examples because they were so vivid!
