| Title | : | Essentials of New Product Management |
| Author | : | |
| Rating | : | |
| ISBN | : | 013286584X |
| ISBN-10 | : | 9780132865845 |
| Language | : | English |
| Format Type | : | Hardcover |
| Number of Pages | : | - |
| Publication | : | First published July 1, 1986 |
A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.
