| Title | : | Product Planning Decision (Classic Reprint) |
| Author | : | |
| Rating | : | |
| ISBN | : | 1332511627 |
| ISBN-10 | : | 9781332511624 |
| Language | : | English |
| Format Type | : | Paperback |
| Number of Pages | : | 111 |
| Publication | : | First published August 8, 2015 |
Excerpt from Product Planning Decision
The role of new products in the continuing growth and profitability of the modern corporation has become widely recognized. Firms find that new products may offer competitive advantages and generate additional pro fits. The modern firm attempts to produce a stream of successful new products that will enable it to obtain a healthy and profitable growth rate.
The role of new products in the continuing growth and profitability of the modern corporation has become widely recognized. Firms find that new products may offer competitive advantages and generate additional pro fits. The modern firm attempts to produce a stream of successful new products that will enable it to obtain a healthy and profitable growth rate.
