The Complete Guide to Book Publicity by Jodee Blanco


The Complete Guide to Book Publicity
Title : The Complete Guide to Book Publicity
Author :
Rating :
ISBN : 158115349X
ISBN-10 : 9781581153491
Language : English
Format Type : ebook
Number of Pages : 291
Publication : First published February 1, 2000

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Complete Guide to Book Publicity Reviews

  • Rachel Pollock

    This book was certainly illuminating. It's written as a how-to text for people starting out as book publicists, but i read it from the POV of a first-time novelist hoping to learn something about book publicity before i find myself in conversation with a publicist.

    It's really great for getting a handle on all the different aspects of publicity campaigns--types of media, interviews, net presence, what various vocab terms mean, what author tours entail, what all that stuff costs, etc. I can't say it was a fun read--it was at times an intimidating read, in terms of seeing what's going to be expected of authors with new books out. And i gotta admit, there were a few elements of it in terms of pitch and spin that made me think, "wow, that's potentially going to make me feel icky." But, forewarned is forearmed, and having read this book, i definitely feel forewarned.

  • Michael

    Written for the average do-it-yourself publisher but contains such great information on the whole book publicity industry, that it makes you realize that book PR firms are worth the money because you learn what they do for books. Now that I have read this book I would use a PR rep if I could afford it. If not, this tells you how to do it yourself.

  • Enna

    Excellent book! If you are an author and don't have this on your bookshelf, then you are not a very successful author.