What is Strategy?: An Illustrated Guide to Michael Porter by Joan Magretta

What is Strategy?: An Illustrated Guide to Michael Porter Reviews

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  Shelia

  I thought the book was very well illustrated and it is written as the level of understanding for a high school student. I would recommend this book as a quick refresher but not if you are trying to do a deep dive analysis.
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  John W. Pearson

  QUESTION: how do you creatively add vitality and that wow factor to an already rock solid pillar in the strategy literature? Michael Porter’s classic article, “What Is Strategy?” first appeared in the November–December 1996 issue of “Harvard Business Review.” And
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  Mark Amtower

  If, like me, you have a hard time getting through any of Michael Porter’s books, you are probably already familiar with Joan Magretta’s perpetual best selling "Understanding Michael Porter". Along with the fact that she has worked with Porter for over twenty
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  SHK

  This book is an excellent introduction to Porter's ideas. It is accessible and quite entertaining, especially the funny references in the illustrations. I recently studied Clay Christensen's frameworks closely and found the parallels between the works of the two great
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  A Boynton

  I bought this book to see what it was about. WOW ! I have been a strategy professor at some very good business schools, as a point of reference. This book is extremely well put together and the blending of core/essential Porter ideas with a simple story and compelling
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  John Coleman

  Michael Porter’s ideas remain incredibly helpful to business people. “What is strategy” is a fun, innovative way of presenting them. I applaud the author and publisher for experimenting here and for a fresh and innovative approach. I read mine cover to cover and it makes a
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  Enrique J. Perez

  This is a very easy read of complex management concepts. The author describes and exemplifies the concepts with ease. Her earlier books were very well written and highly technical. The way the concept of Strategy is presented is well thought out and gives the reader a
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  goodreads Customer

  A useful way to get students (and teachers?) to understand Porter’s thinking has move on from simplistic generic strategies and that they really should read his 1996 HBR article (of the same name) and catch up on his recent video appearances. A pity many text books have not caught up either!
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  Silvia Aular

  I used during my MBA lectures.
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  Dr. David Arelette

  For reasons that are not clear, the scenes feature a series of animals the text is great, the presentation is awful I was going to use at some seminars in China, I was warned that some of the animals used are associated with the guardians of Hell and other issues best left alone. I would avoid this book.
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  Western

  A quick read very shareable provides the appropriate context and information around strategy and strategic planning. Elegant simplicity!
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  Jochen Carle

  Für alle, die an Strategie bzw. an den five forces von Porter interessiert sind. Sehr klare und eindeutige Erklärungen zu Porters Gedanken. Must have